Given the fact that we are all now comfortable with remote working and communication, our virtual networking skills should be improving every day. Whatever your style is, you can mix and match your approach to suit your business needs and the interests of your prospects and existing clients. This means that the platform has a relevant audience for B2B businesses.Īdditionally, it also gives you the ability to craft out either a passive presence (via posts, comments, and Stories) or an active presence (via direct messages and connection requests). The thing with LinkedIn is that it’s the largest global platform where business professionals hang out and network with each other. Wondering what makes LinkedIn so effective? Some businesses are using LinkedIn so successfully that it has become their primary channel for new business acquisition. ![]() We’ve all heard stories of how people are achieving success in using LinkedIn for B2B sales prospecting and acquiring new clients.
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